Italian Consumer Group Slams Lift Ticket Cost Increases as Completely Unjustified
Italian consumer advocates are raising alarms over what they call completely unjustified cost hikes for lift tickets this winter season, cautioning that skiing could become an exclusive privilege for affluent individuals.
Substantial Price Increases Throughout the Country
From the majestic Alps and breathtaking Dolomites in the northern areas to the slopes of central Italy, prices are poised to increase by up to 40% compared to 2021 levels, according to recent analysis.
The prestigious Dolomiti Superski pass, which grants access to all 12 resorts in the premium Dolomite area, will now set visitors back €86 per day this season. In the popular Abruzzo resort, a single-day lift ticket is expected to reach €60, after experiencing substantial visitor surges last season.
Seasonal Pass Costs and Additional Expenses
At the same time, seasonal ski passes will vary between €755 per adult in the Abruzzo region to as much as €1,800 in the northern Aosta area.
The cost of renting winter sports gear has similarly risen, along with lodging costs and dining expenses throughout mountain resorts.
Consumer Group President Cites Unjustified Increases
The consumer association president, heading the watchdog organization, emphasized that the price increases—attributed by resorts to increased utility expenses, resort maintenance, and demand for better equipment—were entirely unreasonable and unacceptable.
"Both because inflation in Italy are under control and utility costs, which had raised operational costs for ski resort operators in 2022, have returned to normal," Melluso noted.
He added that prices have climbed to points where budget-conscious visitors are being forced to abandon their traditional settimana bianca, or winter vacation, completely.
Tourism Decline and Broader Context
He noted a significant drop in mountain tourism during the current winter period, with 1 million fewer Italians hitting the slopes compared to the prior season due to rising costs.
Despite these increases, Italy remains a cheaper option for winter sports fans in western Europe compared to nearby Swiss resorts, France, and Austria.
International Event Background
The growing concern over skiing costs comes as the country prepares to host the Milan Cortina Winter Olympics between February 6 and 22. Italy's foreign minister, the foreign affairs official, announced on Friday that Italy had submitted a proposal to the United Nations urging a "worldwide ceasefire" during the international event.
"With Milan Cortina we must also send a peaceful communication and dialogue... to halt conflicts during the Games," Tajani emphasized.